DANIDA is a concept which began in 2000. With my young son in tow, working two jobs and hardly any free time, our label had come to fruition. Our aim has always been and continues to be the ability to create and deliver unique, high quality and thought-provoking merchandise.
One of our design processes begins with a white 100% heavyweight cotton t-shirt which we individually hand dye and apply the fabric paint by hand to the design. Other processes include utilizing fabric markers, embroidery and again fabric paint.
We incorporate the boldness of the designs, infuse vibrant colors and the outcome is a rhythmic piece which is representative of our local communities and the ones who create opportunities for growth and change in them. Each piece represents what we love about ‘ourselves’ which is reflective in our rich origin and influential presence. DANIDA asks that you embrace your individuality to ‘Be Inspired’ and ‘Be Yourself’!