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The Beginning

  In 2000 a college friend was merchandising a hodgepodge of products via local vendor shows (and other avenues) in the Brooklyn area and asked if I may be interested in doing so.  After considering the question, I realized I always imagined managing a successful business but with unique original designs created by myself not another’s vision. You may ask, why a large rhythmic contemporary hair design which encompasses the entire space of a t-shirt?  Why not, for most individuals your ‘crown is your glory’ ‘DREADS’ and ‘CORNROWS’ are traditional designs worn in my community which has become a ‘trendy style’ for some whose popularity crosses all race and ethnic lines.  I’m not one for limitations or restrictions specifically when...

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The Show

How to move your merchandise, should you hit vendor events up and down the east coast or should you concentrate on developing a successful marketing web-site or both?  Decisions, decisions…..I admit, I’m inpatient and decided the vendor route for immediate feedback (good or bad) and also to fund my web-site in the future.    I embarked on the marketing show route in early October.  Many factors to consider, the approaching Holiday season, the on-set of inclement weather,  how to effectively display our merchandise, do we have enough merchandise, lighting, vendor fees, room & board, paper or plastic bags…etcetera, etcetera.   Ultimately, our first vendor show occurred many years ago and to say I was a little ‘disheartened’ is an understatement. ...

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I'm often asked, 'What is DANIDA'?, 'Are you DANIDA'?... Actually DANIDA is a name created by combining my beloved parent's first names of 'Daniel' and 'Ida'. 

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