In 2000 a college friend was merchandising a hodgepodge of products via local vendor shows (and other avenues) in the Brooklyn area and asked if I may be interested in doing so. After considering the question, I realized I always imagined managing a successful business but with unique original designs created by myself not another’s vision. You may ask, why a large rhythmic contemporary hair design which encompasses the entire space of a t-shirt? Why not, for most individuals your ‘crown is your glory’ ‘DREADS’ and ‘CORNROWS’ are traditional designs worn in my community which has become a ‘trendy style’ for some whose popularity crosses all race and ethnic lines. I’m not one for limitations or restrictions specifically when...
How to move your merchandise, should you hit vendor events up and down the east coast or should you concentrate on developing a successful marketing web-site or both? Decisions, decisions…..I admit, I’m inpatient and decided the vendor route for immediate feedback (good or bad) and also to fund my web-site in the future. I embarked on the marketing show route in early October. Many factors to consider, the approaching Holiday season, the on-set of inclement weather, how to effectively display our merchandise, do we have enough merchandise, lighting, vendor fees, room & board, paper or plastic bags…etcetera, etcetera. Ultimately, our first vendor show occurred many years ago and to say I was a little ‘disheartened’ is an understatement. ...
I'm often asked, 'What is DANIDA'?, 'Are you DANIDA'?... Actually DANIDA is a name created by combining my beloved parent's first names of 'Daniel' and 'Ida'.
